As an independent artist, you’re likely aware of the ongoing challenge with artificial streaming activity. It’s a growing issue in the music industry, and platforms are constantly working to address it. Artificial streams, often generated by bots or click farms, may give the impression of inflated popularity, but they ultimately devalue your genuine hard work and harm the credibility of the music ecosystem.
At Soundmera, and other platforms, we’re committed to maintaining a level playing field by stopping fraudulent streaming activities that can harm both artists and platforms. Here’s what you need to know about how it affects you and how to avoid being caught up in these schemes:
Notifications of Artificial Streaming
Occasionally, streaming platforms (DSPs) or Soundmera may alert you to potential artificial streaming activity on your tracks. These notifications are a serious matter, as DSPs could take action like removing tracks, withholding royalties, or even suspending accounts linked to fraudulent streaming practices.
How to Avoid Artificial Streaming
Work with Trusted Partners: Always ensure that you’re working with reputable marketing partners. Avoid services that promise unrealistic numbers of streams, followers, or chart positions, as they are often linked to artificial activity.
Organic Promotion: Focus on promoting your music through organic channels, such as social media, live performances, and real fan engagement. Genuine growth takes time but pays off with loyal fans and sustainable revenue.
Monitor Your Streams: Regularly check your streaming statistics. Sudden, unexplained spikes in streams from unusual locations or platforms could be a sign of artificial activity.
The Consequences of Artificial Activity
Artificial streaming doesn’t just affect the platforms—it can hurt your career too. Many artists find their tracks removed from DSPs, or worse, banned from certain platforms entirely. Additionally, fraudulent streams don't translate into real fan engagement or income, and they undermine the genuine effort artists put into building their audience.
Take Action
If you receive a notification about artificial streaming activity, don’t ignore it. Contact us or the platform immediately to investigate the issue and take steps to prevent it from recurring. Soundmera, along with our partners, is here to help guide you through any issues and ensure your success is based on real, organic growth.
By staying vigilant and focusing on genuine engagement, you can continue to build your career in a sustainable and meaningful way.